The film is directed by Vamsi Paidipalli of Brindavanam. The producer says that he is capable of giving a third hit in a row for Sri Venkateshwara Creations. "This film is taking shape with a distinct story. Action and entertainment are in the right proportion", Raju said.
He also said that music (by Devi Sri Prasad) is going to be a major highlight of the film. Vakkantam Shiva is the story-writer. Abburi Ravi (of Panjaa fame) is dialogue-writer. The film has naturally acquired a craze among the audience. This is the first time that Raju has joined hands with Cherry.
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