Siddhart and Samantha's new film was launched at RamaNaidu Studios in Hyderabad. This film is directed by Nandini Reddy and produced by Bellamkonda Suresh. Music is composed by Thaman. Victory Venkatesh graced the launching event and tapped the clap board for the muhurat shot. Sravnthi Ravi Kishore switched on the camera and VV Vinayak directed the first shot on Siddharth and Samantha. Other prominent guests were Shyam Prasad Reddy, DS Rao, Dil Raju and Dhamu.
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